Sike is pronounced as psych (PH-sy-Key) and then key (K-ey). It's the most popular seal brand. It's a parody of Nike. Sike's most popular for its flipper shoes. Sike's main competition's obviously Didas. The Sike store's at the top floor and fourth floor of the Seal Mall. All of the items of Sike are as expensive as Didas. It hasn't been around as long as Didas.